Brasil Pack Trends 2020

BrasilPackTrends2020 100 convenience and simpl icity Icons of packaging items easily associated with on-the-go consumption are caps used in sports drinks. There are already many products on the market but it is possible to find some innovations, like the Powerade silicon valve cap, from Coca-Cola (Picture 4.28). Besides showing a form which allows usage during sports practice and a label which allows you to see how much is left, the cap shows other qualities making it stand out from the crowd: flip-top opening with more than 180 degrees, flux valve, double tamper-proof system and a sealing system which eliminates the aluminum seal for hot filling systems. The cap can be opened and closed with only one hand. PICTURE 4.28 Packages for on-the-go consumption Source: Press Release Still regarding the on-the-go consumption, there are collapsible packages, not only after consumption, with the appeal of sustainability by discard volumes reduction and also having the product transported in its most compact form possible. As an example, we have the Accordian Package project of a foldable package (YANKO DESIGN, 2012). Made for dry products, like soups, the collapsible package containing the product can be extended to the addition of water and the consumption of the product directly from the package (Picture 4.29). Another interesting project is Coffree, a sachet which transforms itself into a cup, by simply adding hot water; the tab containing the instructions works as a handle (Picture 4.29). PICTURE 4.29 Portable packages Source: Press Release In Brazil, there are already many items for on- the-go consumption, like the Pocket Polenguinho cheese, in an easy-open pack containing two pieces of the product. Also, there is the Fast line from Nestlé, for dairy drinks, with a strong appeal to on-the-go consumption, “any time, any place”. They also had an excellent development in interaction with the consumer through their website, with music and games, as well as mobile apps with information about their products.