Brasil Pack Trends 2020

BrasilPackTrends2020 101 convenience and simpl icity PICTURE 4.30 Brazilian packages with on-the-go appeal Source: Press Release Another important factor influencing on such consumption is meal substitution. The market for cereal bars is one of the main beneficiaries in this respect, leading to the development of new products and consequently creating packages that attend to its consumers. The Kellogg’s company offers cereal in individual portions, ready for direct consumption from the cup, the Drink’n’Crunch (Picture 4.31), needing only the addition of milk. Another example is from Cool Gear International; the package contains a foldable spoon and it is divided in two parts. The upper part contains the cereal and the lower part contains milk, keeping it cool with a gel present in the lower chamber (Picture 4.31). On-the-go consumption does not just involve the food and drink market. Personal hygiene, cosmetic and pharmaceutical sectors must also be in tune with this trend. The package can be used as an important tool to differentiate from other products. For example, the company Jordan with a portable oral hygiene kit contains a foldable brush and a tooth paste (Picture 4.32). Another example is the sale of sunscreen in pouches with cap, offering more convenience when carrying in bags, purses etc., and allowing them to be reclosed. PICTURE 4.31 Healthy on-the-go foods – Drink’n’Crunch and Cereal on-the-go Source: Press Release PICTURE 4.32 Portable oral hygiene Source: Press Release