Brasil Pack Trends 2020

BrasilPackTrends2020 102 convenience and simpl icity Nowadays, the consumer has a large number of options to have meals without leaving the house. There are many reasons for this attitude, like easiness and safety, mainly in large urban areas. Besides delivery systems implemented by restaurants, there are specialized websites which concentrate access to different establishments, allowing the client to choose the meal. Furthermore, many restaurants have invested in the presentation of their take-out products, as much the visual factor as the ease of consumption. An example of this is the Danish restaurant’s Sticks’n’Sushi (Picture 4.33). It provides an excellent visual along with the practicality of a system of mini trays, keeping the dishes organized and separated from each other. In the same way, Sta-Pack, from BMJ in Indonesia, offers separated compartments for its dishes without compromising the ease of transportation (Picture 4.34). Bringing the restaurant to home PICTURE 4.33 Package for transporting ready meals Source: Press Release PICTURE 4.34 Stackable packages for ready meals transportation Source: Press Release The concept of interactive packages is related to the fulfillment of multiple functions and requires or invites consumer involvement. Besides the protection and exposition of the product’s brand, the interactive package adds value. The interactive role that package plays relates to providing information about the contents or engaging consumers through creativity and fun (RAITHATHA, 2009). Regarding information, we find interactive packages ranging from simple to technological. Examples of the simple packages can be found easily at sale points, like packages with information in Braille. They can be found on the most diverse products and available in many materials from cardboard, used, for example, in frozen meals and cereals, to metallic and glass packages like in chocolates and jellies (Picture 4.35). There are also information systems through two-dimensional codes, like QR codes and Matrix Data (Picture 4.36), described in the Quality and New Technologies chapter. Such codes allow the consumer to access many product information, like origin, nutritional value etc. Another example is Nestlé’s KitKat, for mailing (Picture 4.37), which comes designed as a postcard Interactivity

RkJQdWJsaXNoZXIy MTgxNA==