Brasil Pack Trends 2020

BrasilPackTrends2020 105 convenience and simpl icity PICTURE 4.41 Private brands – simplicity of information Source: Press Release PICTURE 4.42 Simplicity of information – original package (above) and new package (below) Source: Press Release The increase in the number of single person households and a more complex urban life has created a demand for products in individual portions (RAITHAHTA, 2009), especially with food. Besides the association with the minor expenditure at the purchase, this type of package allows for varied choice in houses where there is more than one person, i.e., each individual, or each consumer in the residence, can choose their own meal (RAITHATHA, 2009). Uncle Ben’s developed a meal kit (Picture 4.43), released on the German market, which includes rice and sauce in different parts of the package, which simply needs to be heated in the microwave before consumption. Yutaka’s Sushi Kit is another example of a single portion meal (Picture 4.44). The kit has all the ingredients needed to make sushi, in individual packages: miso sauce, ginger, soy sauce, horseradish, nori, rice and sesame. Moreover, it contains utensils for consumption. PICTURE 4.43 Individual meal Source: Press Release Individual portions