Brasil Pack Trends 2020

BrasilPackTrends2020 106 convenience and simpl icity PICTURE 4.44 Sushi kit Source: Press Release Individual portions can also be used as a convenient way to benefit the consumer’s health (BLAKE, 2006) and the package can be a tool for this. The company Protica, specialized in nutraceutic research and innovation, offers many products in individual portions, like high absorption proteins in the form of drinks and jellies (Picture 4.45). The portioning can also be carried out in terms of calories, like, for example, the “100 calories” line from Mabel (Picture 4.46). Another area where individual portions are relevant is the third age consumers’ market. Japanese company QP Corp developed individual portion products keeping this group in mind: soft foods, easy to chew and swallow, nutritionally adequate, with easy to read information and, in terms of convenience, apart from portioning, are foods ready for consumption after simply heating (ANNETTE, 2008). In the kids’ market, packages are attractive, fun and, in general, have a health appeal like, for example, Foodles from Crunch Pak in partnership with Disney. This product comes in an individual portion, with many compartments, mixing products such as fruits, vegetables, cheeses, yoghurts and cereals (Picture 4.47). There are also innovations in baby food. Plum Organics, apart from innovation in individual portions packaged in pouches, developed a system for direct consumption from the package, simply needing to directly attach a small spoon at the opening of the pouch (Picture 4.48). PICTURE 4.45 Nutraceutics in individual portions Source: Press Release PICTURE 4.46 Calories portioning Source: Press Release PICTURE 4.47 Individual portion with a healthy appeal Source: Press Release