Brasil Pack Trends 2020

BrasilPackTrends2020 112 aesthetics and identity FIGURE 5.1 Premium packages - drinks Source: Press Release Another product showing this premium tendency came from Bling Drinks H2O, which developed a glass package for water, decorated with Swarovski crystals (Figure 5.2). The glass package, besides transmitting sophistication and luxury, drove characteristics or authenticity and prestige for the brand. FIGURE 5.2 Premium packages - drinks Source: Press Release Beauty is one of the areas which is growing the most in the Brazilian luxury market, especially the fragrance and cosmetic sectors. The package for Gold Rush enamel from Models Own, coated in gold and incrusted with 1,118 diamonds, is sold in Jewellers (Figure 5.3). In this same line, DKNY created a perfume vial for US$1 million, sculpted in 14 carat gold, with more than 2,900 precious stones forming the New York skyline (O VALOR..., 2011) (Figure 5.3). FIGURE 5.3 Premium packages - cosmetics Source: Press Release Shiseido, the largest cosmetics company in Japan, celebrated 30 years in the line of Cle de Peau Beauté products last august, by putting three 50g pots of La Crème on sale, for a measly 1,050,000.00 Yen each, that’s more than US$ 13 thousand (Figure 5.4). In Brazil, the line Make B. from O Boticário, presents products with an exquisite design and practical solutions. The highlight is the Swarovski crystal put in each package, associated with the contrast between the black color and the holographic effects (Figure 5.4). FIGURE 5.4 Premium packages - cosmetics Source: Press Release