Brasil Pack Trends 2020

BrasilPackTrends2020 114 aesthetics and identity FIGURE 5.6 Packages for “indulgence without guilt” products Source: Press Release The consumer can also quench the mental and emotional pleasure and even provide new experiences. There are products that promise to remove the consumer from routine, relax the mind and seduce the senses, such as Lull, a blend of botanical extracts and fruit juices with antioxidant power that promises to relax the mind similar to a day at the spa. For Lull, the package used is an aluminum bottle with easy-open metal lid, which facilitates on the go consumption (Figure 5.7). Another example of a product that can lead the consumer to new experiences is a drink based on ancient wisdom, Jianchi, from Coca-Cola, available in three flavors for each expectation: serenity - intense relaxation and to help find serenity when the days get complicated; transparency – to purify and help gain balance and positivity in all circumstances, and force – to illuminate and recover from daily stress. The packaging consists of a PET bottle with a screw cap and sleeve label with vibrant colors, aseptically filled (Figure 5.7). The drink Slow Cow TM has a relaxation objective that helps in improving memory, concentration and learning capacity without causing leepnees. The drink contains no calories, has no caffeine, no sugar and no preservatives. It contains L-Theanine, an amino acid and glutamic acid compound, which induces relaxation without drowsiness. It also contains linden and hops, which help reduce nervousness. The product is packed in 250 ml two-piece cans, of slim format, with a clean visual and a metallic finish (Figure 5.7). In October 2011, the company unveiled the new package and the addition of the NPN sign (Natural Product Number) on the label, a license granted by Canada to certify product safety, effectiveness and quality under conditions of recommended use. FIGURE 5.7 Products for relaxation of the mind in new sensations Source: Press Release New sensations may also be offered by retailers through interactive machines that provide product samples and are able to create more relevant and entertaining experiences at the point of sale. The goal is to promote visually stunning experiences that engage shoppers. Kraft Foods and Intel developed the DIJI-TASTE Sampling Experience, a cube-shaped kiosk that distributes product samples based on audience data (Figure 5.8). The interactive kiosk detects the user’s age and offers a dessert sample. It allows up to four users to access the system simultaneously (Figure 5.8). Macy’s store, which sells cosmetics and perfumery, is testing stations called Beauty Spot that assist consumers to evaluate cosmetics and fragrances. The use of visual elements is an important tool for providing recognition and brand identification as it was discovered that some women prefer to explore beauty products on their own, however, this is not always possible