Brasil Pack Trends 2020

BrasilPackTrends2020 119 aesthetics and identity FIGURE 5.16 Examples of packages which explore a playful and entertainment shapes Source: Press Release Inside the aesthetics and identity macro tendency, the use of colors and images is an important tool for building brand identity and ensuring consumer loyalty and positioning through a unique appearance. Colors and images are used to obtain a unique and exclusive graphic design, with power to express the value and brand personality, as well as provide information FIGURE 5.17 Other examples of packages that search differentiation by means of shape Source: Press Release about the product features. Among the options, is the use of different colors and illustrations (on the package or by using labels / printing techniques) and still underexplored resources in Brazil, corresponding to the use of photography and typography (HILL, 2010). Color is one of the most important tools for the development of the design concept of a package, usually Colors and Images