Brasil Pack Trends 2020

BrasilPackTrends2020 127 aesthetics and identity FIGURE 5.32 Products that bring natural expression to the package Source: Press Release FIGURE 5.33 A package which gives the homemade feeling Source: Press Release Another example in this line is the Donnyboy Fresh Food Company, also with fruit juices, the Preshafruit , whose differential is the process of obtaining the juice through the High Pressure Processing (HPP), keeping the characteristic flavor of the fruit with full retention of vitamins and a longer shelf life. Thus, the packaging, with high transparency, conveys a refreshing feeling; through its futuristic shape tries to pass to consumers the innovative process used in its manufacture (Figure 5.34). FIGURE 5.34 Packages which show naturalness and innovation Source: Press Release The natural appeal can also be seen in the increased availability of fresh fruits and vegetables for consumption, which, coupled with the convenience of the consumer on the go (or ready to eat fresh and healthy snacks ), provide growth of this segment. The packages of these products are, for the most part, rigid and transparent plastic, and when the feature of modified atmosphere is used, the specification must consider parameters such as the size of the package in relation to the weight, the volume of head space in the package and its characteristics of permeability to gases and water vapor (SARANTOPOULOS; ANTONIO, 2006). Wecanalso findproducts in flexiblepackages suchas sliced apples and carrots, and products in stand up pouches, for example, the already peeled pineapple (Figure 5.35). The package from Robbie Flexibles demonstrates laser micro perforations that control the rates of permeability to oxygen and carbon dioxide, delaying senescence of the product and increasing its shelf life (FRUTAS..., 2011). Besides the modified atmosphere, depending on the product, it is necessary to use ascorbic acid or calcium ascorbate (calcium associated with vitamin C), for color and texture maintenance. Also in the segment of fruits and vegetables ready to eat, products such as Dipperz stand out and are much appreciated by Americans. The packaging, thermoformed trays, has compartments for sweet and savory sauces to be consumed along with the fruit. The tray can also have tabs that contain granola, yogurt and other fruits with a shelf life of 21 days (Figure 5.36).