Brasil Pack Trends 2020

BrasilPackTrends2020 13 packaging market: world and Brazi l Table 1.3 Packaging sales: Regions (2008, 2001 and projection for 2016) Packaging sales by region (US$ billion) Regions 2008 Share % 2011 Share % 2016* Share % Estimated average growth 2011-2016 Western Europe 129 23% 142 21% 178 51% 4.6% Eastern Europe 32 6% 36 5% 51 6% 7.2% Middle East 23 4% 34 5% 38 4% 2.4% Africa 16 3% 27 4% 34 4% 2.4% North America 160 29% 178 26% 206 24% 3.0% South and Central Americas 45 8% 54 8% 68 8% 4.7% Asia 145 26% 189 28% 250 30% 5.8% Oceania 9 2% 16 2% 21 2% 6.2% TOTAL 559 675 845 *Estimate Source: DATAMARK, MARKET..., 2008 In relation to the packaging materials used by industries, the largest participation, in 2010, was from the Paper & board segment (31%), Plastics (21%) and Flexibles (19%). For 2015 it is estimated that the Plastics and Flexibles segments will show higher growth rates ( Table 1.5 ). Compared to the world market, the Paper & board segment’s share in Brazil is lower ( Table 1.6 ), having higher proportions for the Plastics (27%), Flexibles (22%) and Metals (19%) segments. The definition of the materials showed on Tables 1.5 and 1.6 are: • Paper & board: paperboard, corrugated board and liquid packaging board • Plastics: rigid plastic • Flexibles: Laminates, wrapping, membranes, bags, flow pack, stand up pouches, shrink film, stretch film among other films. • Others: Wooden boxes, pallets and woven textile bags. The largest share of these regions’ sales is from the Food (51%) and Beverage (18%) sectors. Pharmaceutical Products, Personal Hygiene and Cosmetics are the markets that may show the highest growth rates, between 2010 and 2016 ( Table 1.4 ), although a lower participation on the total sales (6% and 5%, respectively). Table 1.4 Packaging sales by end user segment: share in 2010 and projections for 2015 Share and growth by segment Segment Share % 2010 Estimated annual growth 2010-2015 Food 51% 2.8% Beverages 18% 2.7% Pharmaceuticals & Personal hygiene 6% 4.5% Cosmetics 5% 4.3% Others 20% 2.6% Source: REXAM, 2011