Brasil Pack Trends 2020

BrasilPackTrends2020 132 aesthetics and identity grown. Knowing that the food being consumed has not traveled thousands of miles by ship, train, truck or plane, and thus does not contribute to the emission of carbon dioxide and other greenhouse gases, makes it a good option for consumption (FAIRCHILD, s.d; DEWEERDT, 2012). A local product is usually defined as one generated within a radius of 100 miles (approximately 160 kilometers) - “Food Miles” - and its concept can be used not only by the final consumer, but also for businesses, restaurants and hotels that have a social responsibility (DEWEERDT, 2012). FIGURE 5.45 Traceability system to show product origin Source: Press Release Today we are facing a radical change in consumer behavior, wanting to know the food they purchase. This trend is observed since the beginning of the decade and can deeply alter the supply of new products. The package plays a fundamental role in communication with the consumer and can be used as a tool to connect and inform the consumer of the product origin. Examples may be seen also in Brazil, such as traced milk from Aurora, whose program was named Produto Aurora Rastreado (Aurora Traced Product) (PAR) (Figure 5.45). The P.A.R. is a system of traceability and automated quality control. By purchasing P.A.R. Aurora milk the consumer has access to a code (ten digits) printed on top of the container through which they can consult some relevant data regarding production on the company website, such as the date of production, the production unit, the production line and the milk producer, shown on “Google Maps”. The system was developed by Tetra Pak and is called Active Traceability. The QR Code is also a resource that can be used to track the product and will be discussed in Chapter 6 of this publication. An example of this shift in consumer behavior is the movement of consumption of local produce, which is gaining momentum in developed countries and goes beyond regional appreciation, of pride from acquiring a food grown on local land (Figure 5.46). Of course, this detail is considered in the purchase decision, but other aspects such as quality and freshness, and sustainability, are also part of the motivation for this new consumer. The environmental impact of food production depends on the way it is different times: 1932, 1960, 1986 and 1998 (Figure 5.44). The 1932 can, for example, shows the origin of the chocolate name, the joining of Nestlé with cocoa. At the time, the product received the spelling “Nescáo.” The name that still holds today, Nescau, only emerged in the cans since 1960. In 1986, the package added the popular slogan “Energy that gives taste”, and the collection ends with the package from 1998 (EXAME, 2011). The four cans arrive with the same formula of Nescau 2.0, 400 grams. The collection can be purchased in retail outlets throughout the country and is part of Nestlé’s actions to commemorate the 90th anniversary of the company in Brazil. Local Products (Localvore) and with origin guaranteed