Brasil Pack Trends 2020

BrasilPackTrends2020 134 aesthetics and identity for Valentine’s Day in 2009, Marmite Extra Old XO in 2010 and recently a Marmite to celebrate the jubilee of Queen (Figure 5.48). Many Brazilian companies have realized the power of limited edition packages and now use this feature to attract more consumers. In Brazil, we had interesting and successful examples, as the package family of Leite Ninho from Nestlé, which reproduce the format of traditional dairy products with various prints, in limited edition for collectors (Figure 5.49). The Green-and- Yellow rooters design of the 2010 World Cup in South Africa was also used in conventional metal can in a limited edition (Figure 5.49). We also had in 2009 a special edition of Diamante Negro Chocolate, from Kraft Foods, now Mondelez International. The packaging had a seal / lid for easy opening laminated with metalized PET with coextruded polyethylene, rotogravure printing with a matte finish. Moreover, it had a hermetic seal with calculated barrier properties for preserving the crispness and freshness of the product. The easy-open technology allowed the consumer the convenience of partial opening, protecting the product not yet consumed for longer. The new technology has waived the individual packaging of chocolate (Figure 5.49). FIGURE 5.48 Limited editions of Marmite packages Source: Press Release Commemorative dates, such as birthdays, Easter, Christmas, Mother’s Day and Valentine’s Day, are an invitation to limited editions releases of innovative package formats (Sarantopoulos et al., 2010). In late 2011, the company Mars launched M & M’s in a package shaped like a Christmas tree in the Brazilian market. The material used was a paper cartridge card with 100 grams of chocolate confectionery in green and red. Catupiry also released metal packages with motifs to celebrate Christmas after 100 years of business with commemorative packaging. Kero Coco also celebrated 15 years in 2010 with images of Brazilian, Romero Britto (Figure 5.50). FIGURE 5.49 Limited edition packages in Brazil Source: Press Release FIGURE 5.50 Other Brazilian limited edition packages Source: Press Release In 2013, Café Palheta, from the brand Sara Lee, one of the most traditional of the Rio de Janeiro state, will commemorate 70 years of existence. To initiate the actions of celebration date, the company put a limited