Brasil Pack Trends 2020

BrasilPackTrends2020 156 qual ity and new technologies Another example of printed electronics is the technology named eCoupled intelligent wireless power, by Fulton Innovation, which allows the heating of the package without the use of an external heat source and neither is a self-heating package. The printed electronics on the package makes it to be heated by a wireless power charger that allows the consumer to select one of three temperature levels for consuming (Figure 6.21). Innovia Films, manufacturer of special films, and the company PragmatIC Printing, pioneer in printed logic circuits, have integrated the functionality of the printed electronics on BOPP labels. It is actually a prototype of an interactive label for active packages that activates a light flash sequence when the consumer holds the bottle (Figure 6.22). This is only one of the possibilities of the technology that can be used to interact, attract and inform the consumer through lights and sounds. For instance, it can be applied for changing the price of a product when it is close to the expire date. Bemis Company and Thin Film Electronics ASA announced an agreement to develop a platform of smart and flexible sensors, specifically for the package , in order to develop a new package category that collects and transmits data on a wireless system for the food and healthcare markets. The printed electronics is also one of the most promising technologies in the field of traceability, as discussed in the next item. FIGURE 6.21 Printed electronics and wireless power-based heating device Source: Press Release FIGURE 6.22 Label that flashes lights Source: Press Release Many technologies, currently used or in development, are focused on product identification and traceability, specially required by producers, retailers and consumers. Such technologies aim at data codification in order to incorporate in the packages the expected information. Besides, the package can promote the interactivity or invite the consumer to be involved, through the information and entertainment. That interactive package functionality can be possible through innovative systems attached to the package (RAITHATHA, 2009). The barcodes and lot numbers are currently the most common way of tracing the product life cycle, being applied on the primary or secondary package. They allow the suppliers and retailers to trace the distribution of a product until its reach the consumer. Traceability, communication and interactivity