Brasil Pack Trends 2020

BrasilPackTrends2020 188 sustainabi l ity & ethics distribution chains. Thirteen companies participated in this second edition with the following products: AmBev (2 liters Guaraná Antartica), Kraftfoods (Halls drops), Danone Brazil (Danoninho yogurt 360g), L’Oréal Brazil (Elsève line of shampoo, conditioner and combing hair cream), Kimberly-Clark (Neve Naturali toilet paper), Mars Brazil (Whiscas cat food line in cans), Philips (32 inches LED TV), SC Johnson Brazil (Pato desinfectant adhesive strip for toilet bowl), Reckitt Benckiser (Veja Sensations Perfume), Walmart Brazil Own Brands (Sentir Bem Oat Flakes), Santher (Snob kitchen paper), Whirlpool (Inversa refrigerator) and Sara Lee (Pilão coffee) (WALMART, 2011). The Coca-Cola Brazil invested on their organic product, the Matte-Leão (FIGURE 7.7), which was produced in their new unity, considered a “green factory”, have received the Leadership Energy and Environmental Design (LEED) certification, issued by the Green Building Council, which assures a good planning on the construction and use of energy. Another important innovation was the impression of the life cycle of tea from mate herb on the package, playing an important role on education and environmental consciousness. The package has been modernized by its clean design: 90% of the printing ink quantity has been reduced. The company Cargill has shown that is possible to innovate on traditional products such as the Liza oils line (FIGURE 7.8), which, even maintaining its shape, thanks to a re-engineering work on the bottle and cap, it was possible a 10% reduction on the package weight, which changed from 22 to 20 grams without significantly affecting its mechanical performance. The 18% reduction on the Band-aid box (FIGURE 7.9), a challenge accepted by Johnson & Johnson team, was not a simple task, due to the complexity of a totally optimized and adjusted productive process. Besides the material consumption reduction, there have been gains on the logistics efficiency, as it is possible to transport more of it in less volume, also proportionally reducing the gases emission on the transportation. FIGURE 7.7 Organic Matte Leao, by Coca-Cola: 90% reduction of the printing ink Source: Walmart, 2010 FIGURE 7.8 Example of optimization with packaging weight reduction Source: Walmart, 2010