Brasil Pack Trends 2020

BrasilPackTrends2020 189 sustainabi l ity & ethics FIGURE 7.9 Example of optimization with packaging volume reduction Source: Walmart, 2010 The packages redesign for the line of water with environmental focus has reduced between 25% and 36% the consumption of plastic materials for the bottle caps (and also removal of the pigment on them), 25% of mass reduction on 300 ml bottles and 19% on mineral water bottles of the “Vital Purity” water line (FIGURE 7.10). FIGURE 7.10 Example of redesign with environmental focus Source: Walmart, 2010 Derived from technological investment, Danone has applied the FOAM technology, which expands the plastic sheet used in the packaging, making it aerated, reducing its mass and, therefore, the consumption of natural resources. This change brought about a 9.4% reduction in weight of Danoninho pot, without compromising its mechanical resistance (FIGURE 7.11). FIGURE 7.11 Example of application of new technology for weight reduction Source: Walmart, 2010 The replacement of the LCD TV by the LED TV (thinner) (FIGURE 7.12), both with 32 inches, the glass pedestal redesign, reduced the total volume occupied by the product. This allowed the reduction of the transportation package, made of corrugated paperboard. The replacement of the white cover by the brown one of shipping box has reduced the number of packages returned by visual damages. In addition, Philips also replaced the cushioning material of fossil origin by one made ​from paper fibers, a renewable material. This set of actions resulted in significant environmental gains. FIGURE 7.12 Redesign/replacement of materials for reduction of environmental impact Source: Walmart, 2010