Brasil Pack Trends 2020

BrasilPackTrends2020 191 sustainabi l ity & ethics mL KS Ultra bottle, which uses 25% less glass in its manufacturing and maintains the original format of the traditional contour bottle, icon of the brand around the world (COCA-COLA GUARARAPES, s.d.; ABIR, 2011). Generally, the innovation strategy of glass industries has been aligned to the sustainability trends, aiming at the reduction on the raw material, energy and CO 2 emissions reduction, along with the increase in the percentage of use of recycled glass. As a result of this commitment, the company Owens - Illinois had the lightweight line of glass containers for wine Lean + Green , produced through technology Narrow Neck Press and Blow, manufacturing process by pressing and blowing of the bottle, which ensures greater uniformity of the glass thickness and reduce the weight of the order of 16 % to 27 % compared to current packaging, with the same appearance and quality guaranteed (FIGURE 7.15) Besides the reduction of carbon emissions associated with the production process of glass packaging, manufacturing packaging lighter still favors the reduction of carbon emissions associated with the transport and distribution of finished product (INNOVATIONS..., 2010; O-I, s.d.). FIGURE 7.15 Use of the Narrow Neck Press and Blow technology for light- weight glass packaging Source: Press release On the scale of priorities for solid waste management, the minimization of waste generated by optimizing and reducing packaging systems should be encouraged in the first place. Reuse is the second priority, followed by recycling, in third place. The use of returnable packages has been adopted in some regions. One of the main beer producers, SABMiller, uses returnable and reusable glass bottles. The Bavaria Group, a SABMiller’s branch in Colombia, launched the “Super Returnables” campaign with the slogan “The Power to Defend Your Pocket, Increase Sales and Protect the Planet”, in order to encourage consumers to return the bottles after consuming and, therefore, reduce the packaging residues. Another SABMiller Group’s brewery sells 52% of their products in returnable barrels and glass bottles. Study of Life Cycle Assessment showed that the returnable glass bottle swing-top, with 450 mL, had a better environmental performance compared to the other evaluated packages, considering the production and distribution conditions in which the study was performed (INNOVATIONS..., 2010; SABMILLER, 2012; SABMILLR, 2009). It is known, however, that there is not a general superiority that can be attributed to the returnable packages in relation to the non-returnable. It is known, however, that there is no general superiority that can be attributed to returnable packaging than non returnable. The average distribution distance of beverages greatly affects the environmental performance of those bottles. Overall, however, the reusable or returnable packaging have not yet been characterized as a current trend, although there are some niches, such as the natural foods and beverages, in some countries, where it has become common for consumers to bring their 7.4 MATERIALS REUSE & RECYCLING