Brasil Pack Trends 2020

BrasilPackTrends2020 192 sustainabi l ity & ethics own containers to supply them from bulk containers for products sold in bulk, as salt and rice. Although consumers approve the idea, increased membership will depend on the incentive schemes. Countries such as the Netherlands, Denmark and Finland commercialize 80%, 90% and 98%, respectively, of beer and soft drinks in returnable containers (BARNETT, 2010). The redesign to “make packages reusable”, at a minimum, doubles the life time of natural resources that were consumed in the first product commercialization. Some packaging formats naturally induce the reuse, such as the new Anchor Packaging’s polypropylene pot with red lid that replaces the single-use expanded polystyrene version for side dishes such as mashed potato, pasta with cheese, green beans etc. Through consumer surveys, it has been found out that they prefer reusable vessels because they give them the control of how it is reused or disposed after the purchase. In order to spread the reusability idea, KFC Reusable, Microwave & Top Rack Dishwasher has been printed on the lid, in high relief ( FIGURE 7.16 ), informing that it is reusable and safe for microwave and dishwasher uses (MOHAN, 2010). FIGURE 7.16 Example of reusable package Source: Press release Recycling, since it originated from a process with lower environmental impact, should be strongly encouraged by the government, once it reduces the pressure on the consumption of natural resources. Various examples of packages manufactured with recycled material have been observed in the market. Colgate Palmolive has optimized its line of disinfectants Pinho Sol with developments in various aspects of the manufacturing process, even changing the lighting of its production line by more efficient systems, and also using a PET bottle 100% recycled with 90% of material originated from post-consumption and 10% from pre-consumption ( FIGURE 7.17 ). FIGURE 7.17 Example of the use of 100% recycled PET bottle Source: Walmart, 2010 Coca-Cola Brazil launched, in 2011, the 2.5 liters bottle containing 20% of post-consumer recycled PET resin food grade (PCR PET). There is, currently, a bottle-to-bottle recycling plant that was approved by the Brazilian Health Surveillance Agency (Anvisa). The recycled bottle ( FIGURE 7.18 ) has the same characteristics as produced from virgin PET resin (COCA-COLA..., 2010). In this process, the used bottles used are selected, crushed and washed by an efficient process of decontamination and recovery of the molecular weight of PET, removing contaminants at levels required by food contact packaging legislation. The clean material is then used in the manufacturing