Brasil Pack Trends 2020

BrasilPackTrends2020 193 sustainabi l ity & ethics process of new bottles. The technology used for the purification of post-consumer PET was created by the company United Resource Recovery Corporation (URRC), from United States. The use of post-consumer PET encourages the entire chain of collection of these packages, generating income for the street collectors (COCA-COLA INSTITUTE, 2012). FIGURE 7.18 Recycled PET bottle Source: Press release In order to facilitate transportation and the recycling of post-consumer packaging, some innovations that allow a volume reduction in these stages can be found in recent years, as shown in FIGURE 7.19. One example is the PET bottle for water Crystal from Coca-Cola brand with the possibility of reducing the volume by 37% volume reduction by twisting after use , and it is also being produced with 20% less PET and a percentage of PET coming from renewable source (QUARTIM, 2011). Another example of NNew Can metallic packaging design, developed by Jiwoon Park and Kwenyoung Choi, has a format that allows to reduce the volume by one-third of the original after consumption of the product by means of twisting and compression movements (YANKO DESIGN, 2009). FIGURE 7.19 Examples of packages that allow volume reduction after product consumption Source: Press release The Taiwanese company Panorama SOY Ink Co. Ltd. has developed inks based on recycled vegetable oils. The inks contain 45% of post-consumer oil, 21% of pigments and 34% of tar, do not contain organic volatile compounds, have good resistance to abrasion, high gloss and good color stability. They dry faster, have sharp point higher than traditional paints and can be applied on surfaces of paper or plastic (DENT, 2011). Another important concept is the Design for Recyclability , which is to rethink the package, designing it to make its recycling easily performed in commercially