Brasil Pack Trends 2020

BrasilPackTrends2020 195 sustainabi l ity & ethics FIGURE 7.22 Water footprint obtained from the 500 mL Coca- Cola PET bottle, performed in Dongen, Netherlands. Source: Adapted from COCA-COLA ENTERPRISES, 2009 FIGURE 7.21 Product with carbon footprint appeal. Source: Press release Concerning that new demand, Coca-Cola disclosed a pilot study made in its plant in Dogen in Netherlands, in 2009, in order to calculate the water footprint of their commercialized product, the PET bottle 500 mL, but stressed that the values m​ ay vary significantly depending on the calculation method used ( FIGURE 7.22 ). From this study, it was observed that the water footprint incorporated to the product was 35.4 liters and, that, the use of water for producing sugar from beet, one of the ingredients of the product represented 76% of the total water consumption (COCA- COLA ENTERPRISES, 2009). However, it must not be forgotten that those leads refer only to some specific aspects of the interaction between product and environment. The total environmental profile of any product or service cannot be evaluated only through these measurements.