Brasil Pack Trends 2020

BrasilPackTrends2020 197 sustainabi l ity & ethics PICTURE 7.23 Productive and post-consumer aseptic package recycling flowchart organized by Tetra Pak Source: Adapted from ORSATO et at., 2007 The creation of this chain, exemplified in FIGURE 7.23, was strongly encouraged by Tetra Pak, which searched for nearly two decades for technology and partners that could make the reuse of aseptic packaging environmentally and economically viable. The creation of these products increased the price paid for the collected post-consumer packaging by 79% between 2004 and 2007, which reached EUR 120 per ton and became to be segregated from the household waste (Orsato et al., 2007). Symbology for post-consumer package identification Among many actions needed for the establishment of the reverse logistics, it is important to emphasize the initiative by various national entities that contributed for the growth of recycling in Brazil, with press releasing and implementation of symbologies for the correct package materials identification for orientation to the selective disposal and recycling programs. Technical Standard - ABNT NBR 13230 (2008) shows the identification symbols of plastic materials (Picture 7.24) and the Brazilian Packaging Association – ABRE have the constant concern of taking information about material identification for recycling (Picture 7.25). The package is an important communication tool and should be used as an instrument for environmental education. Technical symbology used for recycling has been created to facilitate packaging materials identification and separation, strengthen the recycling chain and materials revalorization. Symbology absence or its incorrect use may prejudice the recycling process of other materials and the waste of recyclable materials