Brasil Pack Trends 2020

BrasilPackTrends2020 198 sustainabi l ity & ethics PICTURE 7.25 Recommended symbology by ABRE for identification of packaging disposal Source: ABRE, 2009 With this trend, the label How2Recycle has been created by the GreenBlue NGO together with the Sustainable Packaging Coalition (SPC), in the United States, aiming at providing clear information about recycling and the correct packaging disposal after the products consumption. The label is a volunteer action and has been created to contribute with the effective recover of the packages, by orienting the consumer to the correct discard, availability and recycling places (GREENBLUE, s.d.) (Picture 7.26) PICTURE 7.24 Recycling symbology for plastic materials according to Technical Standard ABNT NBR 13230 Abbreviations: PET (Polyethylene terephthalate) HDPE (High-density polyethylene) PVC (Polyvinyl chloride) LDPE (Low-density polyethylene) PP (Polypropylene) PS (Polystyrene) Source: ABNT NBR 13230: 2008 (BRAZILIAN PACKAGING ASSOCIATION, s.d.; ABRE, 2010). In order to encourage and orient the consumers about the importance of the adequate packages disposal, ABRE firmed in November 2011, a sectorial pact with the Ministry of Environment in the Production and Sustainable Consumption Plan, to include the selective discard symbol on the packages of a thousand products a year. That initiative is voluntary and shows the trend for good market practices associated to the materials recycling that can be seen aligned to the National Policy on Waste Management - PNRS, which involves the society, companies, municipal, State and federal governments in the management of solid waste in Brazil. Besides contributing for the reduction of landfills and the expansion of sustainable processes, that initiative promotes the production of income for the waste pickers that work in cooperatives. The program also aims to expand the insertion of the identification symbology of package materials with focus on the process of separation and selection of those materials. The adoption of that symbology shows a special care of the manufacturer with the package disposal, and at the same time, orients the consumer and also helps on the construction of the a positive image of the company once the consumers themselves have increasingly asked for more ethical and responsible positions from the products at the sales point (ABRE, s.d.).