Brasil Pack Trends 2020

BrasilPackTrends2020 27 packaging market: world and Brazi l One of the main factors responsible for the continuous growth of the sector, the accelerated economic development of the country in the later years has brought to the market a new emerging middle class with a higher purchasing power and a more demanding level of quality for basic food products. These changes in the purchasing behavior have intensified rivalry among the industrial food producers, which seek to attract new consumers with innovative products packed in attractive and functional packaging. In 2010, there were 105,589 launches of new food products, an increase of 4.3% comparing to 2009, however, the demand for healthy, light, fresh, natural and organic food, as well as functional and fortified options, must continue to grow in the coming years. The sales channels have suffered significant changes, with convenience stores becoming more important points of sales for consumers of all ages and origins (THE FUTURE... 2009). Characteristics such as lightness, safety and transparency are also more highly valued by consumers. As a result, flexible packaging consumption has been stimulated by perishable and convenience foods, thanks to the growth and regularization of cheese, meat and cold cuts market. Investments in new packaging have been an efficient form for the brand owners to strengthen their brands and differentiate themselves from their competitors. In some markets, these innovations have catalyzed significant changes in the packaging mix, such as in the tomato sauces segment, which replaced tinplate cans with stand-up pouches. The food segment will increase packaging consumption, with average rates of 4.4% a year, in value (US$ millions), and 4.2% in volume (tonnes), between 2011 and 2015. Metal and plastic packaging should show the highest growth rates ( Tables 1.44, 1.45 and 1.46 ). Table 1.44 Historical trends and projections for packaging consumption for food: Value Material US$ million 2007 US$ million 2011 Average growth 2007-2011 US$ million 2015* Average growth 2011-2015 Flexibles 3,402 4,196 5.4% 4,856 3.7% Plastics 2,422 3,235 7.3% 3,932 5.0% Paper and Board 1,917 2,584 7.7% 3,054 4.3% Corrugated board 1,557 1,844 4.3% 2,171 4.2% Metals 1,212 1,613 7.4% 1,976 5.2% Glass 174 192 2.5% 215 2.8% TOTAL 10,705 13,665 6.3% 16,204 4.4% *Estimate Source: DATAMARK