Brasil Pack Trends 2020

BrasilPackTrends2020 34 packaging market: world and Brazi l Table 1.55 Personal care industry: Number of companies by region Companies geographic distribution Region Quantity of companies North 25 Center-West 126 Northeast 139 Southeast 1,047 South 322 Brazil 1,659 Source: ABHIPEC (2011b, 9 p.) Analysis of the balance of trade of personal care products in the last ten years shows an accumulated growth of 293.5% in exports between 2002 and 2011, and imports increasing by 340.9% in the same period. The sector’s trade deficit, which reached US$ 163.1 million in 1997, reduced in subsequent years, dropping to US$ 8 million in 2001 and, from 2002, became a surplus. In 2009 the surplus fell to US$ 131 million, a decrease of 27.8% over 2008, reflecting the appreciation of the Brazilian money, which resulted in a US$ 126 million deficit in 2011 ( Table 1.56 ). Regarding the global market for personal care, Brazil ranks third. It is first in perfumes and deodorants; second in hair care products, oral hygiene products, male, child, sunscreen; third in cosmetics; fourth in depilatories; and fifth in skin care ( Table 1.57 ). Table 1.56 Personal care industry: balance of trade (2002-2011) BALANCE OF TRADE – PERSONAL CARE MARKET Year Imports US$ million % Growth Exports US$ million % Growth Balance 2002 152 -23.7 203 5.9 13.2 2003 150 -1.3 244 20.3 24.9 2004 157 4.4 332 36.1 33.8 2005 212 35 408 22.8 44.9 2006 295 39.2 489 19.9 46.5 2007 373 26.8 537 10.0 40.0 2008 466 24.7 648 20.5 25.0 2009 456 -2.1 588 -9.3 25.3 2010 697 52.7 693 18.0 20.2 2011 880 26.3 754 8.7 29.8 % Average growth last ten years 16.0 14.7 Source: ABHIPEC (2011b, 9 p.)