Brasil Pack Trends 2020

BrasilPackTrends2020 35 packaging market: world and Brazi l Table 1.57 Personal care industry: growth and country shares Personal Care US$ million 2010 US$ million 2011 Growth % Participation % World 387,727.1 425,866.5 9.8 USA 60,744.0 63,086.4 3.9 14.8 Japan 43,381.7 47,267.7 9.0 11.1 Brasil 36.186,9 43.028,5 18,9 10,1 China 36,186.9 43,028.5 18.9 10.1 Germany 23,879.4 27,704.3 16.0 6.5 France 17,730.3 19.419.9 9.5 4.6 United Kingdom 16,079.1 17,019.8 7.6 4.1 Russia 12,373 14,187.0 14.7 4.0 Italy 12,158.1 12,964.7 6.6 3.3 Spain 11,007.4 11,007.4 5.1 2.6 Top 10 272,980.4 272,980.4 9.8 64.1 Source: ABHIPEC (2011b, 9 p.) With the continued growth of the sector, there will be a continuing investment in the qualitative development of products to meet the demands of a consumer increasingly avid for quality and increasingly more complete product lines focused on the specific needs of users. The development of the category is marked by the broadening of the range of products available in the market, especially the items listed on Chart 1.6. The sunscreen segment was the fastest growing in recent years in Brazil, thanks to better consumer understanding with regard to skin protection. This observed change in behavior of the population in recent years has brought products to the market for diversified aspects of everyday life, as lip protector, for hands, face and neck. Another segmentation that has done well is related to the skin type (e.g.: for coloured, oily skin etc.). The growing use of sunscreen by the male segment is also significant. For men, the main attribute is achieving the basic objective. For women, besides that objective, they look for hydration, spreadability, soft scent, non-greasy formula. Before even worrying whether the product protects against UVA and UVB, they note the texture, fragrance and packaging, the most common being PP or PET bottles with flip tops plastic tubes (with lower share) and plastic bottles with sprays. Brazil is now the second largest market for the consumption of fragrances. However, only around 6% of sales in the Brazilian market are imported perfumes, the remainder being national brands and, among them, the major players are: Natura, Avon and O Boticário. Women have increasingly used more than just a single perfume, usually around three to four different types. However, men are more likely to remain loyal to the same perfume for longer periods. This segment is expected to increase packaging consumption, with average rates of 5.5% per year in value (US$ millions), and 5.7% in volume (tonnes) between 2011 and 2015. Metal and plastic packaging should show the highest growth rates ( Tables 1.58, 1.59 and 1.60 ).