Brasil Pack Trends 2020

BrasilPackTrends2020 36 packaging market: world and Brazi l Chart 1.6 Personal care: Products in evidence in the Brazilian market Categories Concepts Characteristics Soaps 'vegetable' Very positive and sought after by consumers, already successfully incorporated in lines of soaps 'antibacterial' Accounts for 12% of soap sales, due to an increased awareness of the importance of hygienic habits among consumers Hair “specificity” Specific products for textures (straight or curly), dye (red, discolored, dark, blond, etc.), chemical treatment (straightening, progressive straightening), frizzy (kinky, curly etc.), aged and lifeless, brittle and fragile “hygiene kits” Commercialization of hair hygiene kits (shampoo and conditioner) “Treatments for men” Anti-dandruff lines, hair loss control, softness, resistance etc “post shampoo” Conditioners, styling cream, treatment cream, hair end repair, hydration, volume reduction, frizz aspect improvement etc Skin “Beyond hydration” The great emphasis in this category is the presence of the sunscreen in every item, when it is possible Product innovation The innovation in the development of creams and lotions led to the launching of products with increasing benefits such as: perfume, tenderness, skin hydration and performance (good spreadability on the skin) Body creams/lotions Category composed of items such as: body exfoliating cream, massage cream or oil, anti-cellulite, cream against stretch marks, firming lotions, creams for pregnancy, fat reducing cream Facial creams/lotions Consisting of: moisturizing, anti-age, exfoliating, astringent, anti-acne, tonics, cleansing creams and lotions Tanning lotion and sunscreen Includes: sunscreen, tanning lotion, facial sunscreen, labial sunscreen and self-tanner Fragrances Deodorants Growth at 7.2% average in the last five years, with a marked progress of the aluminum aerosol sprays instead of bottle sprays, the principal offering in this category for many years, since it was cheaper than other packaging formats