Brasil Pack Trends 2020

BrasilPackTrends2020 39 packaging market: world and Brazi l Aware of the consumers concern about the environment and the influence of this has on purchasing decisions, manufacturers of cleaning products are offering their products in recyclable packaging, refills and concentrated formulations in smaller sizes. The strength of the appeal of cleaning products with lower environmental impact has led many companies to launch complete lines of environmentally friendly products, as, for example, the Bombril Ecobril line. This includes multipurpose refills, where consumers can acquire a 100 ml concentrated sachet and prepare the product at home by placing the sachet contents in the original bottle and filling with water. This trend also has repercussions in the packaging industry, which now increasingly offers smaller size packs and flexible packs not normally used in cleaning products market. The year 2011 was marked by an increase in the competitiveness of the sector with national companies, such as Química Amparo and Flora strengthening their portfolios with brands like Assolan (R$ 110 million) and Assim (R$ 140 million), respectively. In addition, major international players, such as Unilever, P&G, SC Johnson and Reckitt, amongst others, are also increasing their presence in Brazil as a way of mitigating the effects of stagnation in American and European markets. The sector’s growth has also been driven by the institutional cleaning market. Companies specialized in providing professional cleaning to individuals, corporate clients, condominiums and others are betting on the expansion of the domestic market, which has great potential. The scenario of higher labour costs indicates that demand for outsourcing will tend to increase, as this is an effective way for individuals and businesses to reduce cleaning costs. This segment is expected to increase packaging consumption, with rates averaging 3.0% per year in value (US$ million), and 3.1% in volume (tonnes), between 2011 and 2015. Flexible packaging should show the highest growth rates (Tables 1.62, 1.63 and 1.64). ASSOCIAÇÃO BRASILEIRA DA INDÚSTRIA DE HIGIENE PESSOAL, PERFUMARIA E COSMÉTICOS. Caderno de tendências. Table 1.62 Historical trends and projections for packaging consumption for cleaning products: Value Material US$ Million 2007 US$ Million 2011 Average growth 2007-2011 US$ Million 2015* Average growth 2011-2015* Corrugated board 478 456 -1.2% 517 3.2% Plastics 733 944 6.5% 1,053 2.8% Flexibles 147 90 -11.5% 105 4.0% Paper and board 124 179 9.7% 207 3.7% TOTAL 1,481 1,670 3.0% 1,882 3.0% *Estimated Source: DATAMARK