Brasil Pack Trends 2020

BrasilPackTrends2020 44 fatores que influenciam o mercado de bens de consumo Frame 2.1 Influence factors analyzed on the consumer packaged goods market Areas Influence factors Examples of impacts in the consumer goods sector POPULATION Growth rates Changes in the age structure Demographic bonus Changes in the structure Familiar Urbanization Changes in the consumption profile of the population Growth of the Silver 1 segment Infant population decrease Purchasing products in portions and minor amounts Growing demand for convenience ECONOMY AND POLITICS Brazilian economy growth Economic development policies Social inclusion policies Increased demand for consumer goods Pressures on natural resources Pressures for sustainable production and consumption INCOME AND CONSUMPTION Growth of the luxury market Social advancement and consolidation of the new middle class Segment BOP potential 2 Growth in demand for higher aggregate value products Changes in the composition of the consumption basket Demand for products with value offers EDUCATION AND CULTURE Educational level LOHAS 3 consumer growth E-consumers growth Changes in behavior of new generations Increase in the level of consumer exigency Valorization of health and well-being Valorization of practicality and simplicity Changes in the supply chain Growth of e-commerce Valorization of social responsibility Valorization of ethics Valorization of interactivity ENVIRONMENT 4 Guidelines and international agreements Climate changes Legislation about solid waste Inclusion of environmental policies Searching for more efficient production processes Assignment of responsibilities to the various “actors” 1 Name of senior consumer segment, composed of people over 60 years. 2 Name of the consumer segment at the base of the socioeconomic pyramid (Bottom of the Pyramid). 3 Abbreviation for Lifestyles of Health and Sustainability. 4 The influencing factors related to the environment are analyzed in Chapter 7.