Brasil Pack Trends 2020

BrasilPackTrends2020 45 fatores que influenciam o mercado de bens de consumo The evolution of demographic variables indicates that the next decades will be marked by a developing market, with many changes in consumption habits derived from the aging of the Brazilian population, the occurrence of a demographic bonus, changes in family structure and population concentration in large urban centers. Rate of population growth According to data of the Projeção da população do Brasil por sexo e idade (Projection of Brazil’s population by age and sex) document, 1980-2050 (IBGE, 2008), the Brazilian population should show growth until 2039 and, from 2040, it will begin a downward trend (Picture 2.1). Additional 13,890,639 people is estimated between 2010 and 2020, 9,266,787 between 2020 and 2030, 2,665,100 between 2030 and 2040, and a reduction of 3,787,667 people between 2040 and 2050. Changes in the age structure Designed from the trends in birth and mortality rates, population growth (IBGE, 2008) will lead to changes in the age structure (Table 2.1) which should influence the profile of the consumer goods market in the next decades. In relation to the children and youth population, from 0 to 14 years, we expect a decrease of 15.9% from 2010 to 2020, and this trend should accentuate even more until 2050. The markets of certain products designed for children, such as pharmaceuticals and food, will have to adjust to this movement. The same tends to happen with young people aged 15 to 24 years, but only after 2030. 2.1 POPULATION PICTURE 2.1 Total population evolution, Brazil 2010-2050 Source: IBGE, 2008