Brasil Pack Trends 2020

BrasilPackTrends2020 51 fatores que influenciam o mercado de bens de consumo TABLE 2.4 Potential GDP growth GDP growth rate (%) Countries 2012-2017 2018-2030 2031-2050 World 3,4 3,3 2,4 China 8,9 5,5 2,8 Índia 7,2 6,5 4,5 Rússia 3,6 2,7 0,9 Indonésia 5,9 5,1 3,7 México 3,2 3,5 3,0 Turquia 5,2 4,1 2,3 Brasil 4,4 3,9 2,5 Estados Unidos 2,1 2,4 2,1 Japão 0,9 1,3 1,3 Alemanha 1,6 1,1 1,0 Reino Unido 1,5 2,1 2,2 França 1,8 2,1 1,4 Itália 0,6 1,6 1,6 Canadá 2,1 2,1 2,3 Source: OECD Economic Outlook, 2012 Although the rhythm of growth of the Brazilian economy depends on overcoming factors, such as inflationary pressures and infrastructure deficiencies, the expectations are optimistic for the next decade. According to a study from McKinsey & Company (HIROSE et al., 2012), the development will promote a strong expansion of the consumer goods market (Frame 2.2) in the 2010-2020 period, according to the projected growth in sales of various products categories (HIROSE et al. 2012). This growth should be higher in the North and Northeast, in the inner cities and in the cities located in the metropolitan areas. Frame 2.2 Projected growth for consumer goods Approximated projected growth (2010-2020) Exemplos de produtos Between 2,5 and 3 times Juices, air fresheners, alcoholic beverages, sunscreens, products for pets (Pet), skin products, beers etc. Between 2 and 2,5 times Ready meals, bottled water, fragrances, frozen and refrigerated foods, bath products, carbonated beverages, baby food, coffee, pasta products, sweets and confectionery, cleaning products etc. Between 1,5 and 2 times Canned foods, snacks, wine, dehydrated foods, milk, ice cream, teas, cosmetics, oils and fats, deodorant, condiments and sauces, bakery products and confectionery etc. Fonte: McKinsey & Company (HIROSE et al., 2012)