Brasil Pack Trends 2020

BrasilPackTrends2020 59 fatores que influenciam o mercado de bens de consumo Educational Level Data of Séries Estatísticas & Séries Históricas (Statistics Series & Historical Series) (IBGE, s.d.) indicate that the educational level of the population has shown improvements in recent years, with a growth of population with 11 or more years of study, as well as significant reduction in the percentage of uneducated people and people with less than 1 year of study (Picture 2.5). Since higher levels of education are associated to higher levels of family income, also tends to increase the ability of consumers to opt for greater variety of items within each category of consumer goods. Another effect that tends to occur is the increase on the level of demand on the quality standard of the products, derived from the increased availability of information and improvement of cultural level of consumers. According to IBGE, the impact of higher education on family income may be proved by comparing the average monthly expenses according to different levels of education (years of schooling) and also based on differences in household expenses outlined in the indicator “existence or no existence of a person with complete or incomplete higher education in the family composition”. Picture 2.6 shows that the average monthly expense of households with 11 or more years of study more than tripled compared to those with less than one year of study. Moreover, data from POF 2008/2009 indicate that “families who had no person with complete or incomplete higher education in its composition had a total average monthly income of R$ 1,659.99; those with at least one person with complete or incomplete higher education R$ 4,296.05, and families with more than one person, R$ 8,117.27” (IBGE, 2010). 2.4 EDUCATION AND CULTURE PICTURE 2.5 Population distribution by education level: 1992-2007 Source: IBGE, s.d.