Brasil Pack Trends 2020

BrasilPackTrends2020 64 fatores que influenciam o mercado de bens de consumo generations of consumers, over time, and the emergence of new lifestyles and consumption habits. To assess the evolution of generations in the next decades, the tabulation of data from the IBGE (2008) was made and an own criterion for population segmentation according to the generations (Picture 2.8) was adopted. To facilitate the analysis, it was adopted as the standard the time interval used in existing classifications of generations Z (1995-2010) and Alpha (2010-2025), just avoiding the overlapping of dates to avoid double counting occurs. Thus, it has been agreed to classify the Brazilian population in the following “generations”: Silent Generation (1935-1949), Baby Boomers (1950- 1964), Generation X (1965-1979), Generation Y (1980- 1994), Generation Z (1995-2009), Generation Alpha (2010-2024) and Future Generation (2025-2039). Finally, inside a generation it is possible to find different consumer segments, which further complicates the use of this approach to explain the buying behavior and consumption. This can be verified in the study of Boston Consulting Group (BARTON; FROMM; EGAN, 2012), which highlights six different groups of consumers: Hip- ennial, Millenial Mom, Gadget Guru, Clean and Green Millenial, Old-School Millenial e Anti-Millenial. Therefore, care should be taken to stereotypes that lead to misinterpretations about the segmentation of the consumer market will not be created. Still, the analysis of different generations of consumers is considered useful to reflect on the factors that may influence the packages sector in the future. Therefore, there is a brief reflection on the potential impacts arising from changes in the relative amount of the Brazilian PICTURE 2.8 Variation of the relative amount of population (x1000 inhabitants) from different generations, 1980-2050 Source: IBGE data, 2008 – own elaboration