Brasil Pack Trends 2020

BrasilPackTrends2020 65 fatores que influenciam o mercado de bens de consumo which will consist, in 2050, of people between 10 and 25 years. However, based on data from the studies listed in table 2.10, the new generations can exert strong influence on the consumer goods market, since their purchase behavior and consumption will be shaped by the intense use of digital technology by connecting to social networks, pragmatic and multicultural profile, awareness of social and environmental problems, enhancement of social responsibility, appreciation of ethics, of the real and of the true, pursuit for simplicity and convenience, valorization of shopping experience and greater inclination to escapism, among other things.. Despite the limitations of this study, it is possible see that, in the next decades, the consumer market in Brazil is expected to progressively renew itself, both on the demand side as in the offer. From 2025, Brazil should have a mature Generation Y, between 30 and 45 years, a Generation Z between 15 and 30 years and a Future Generation entering adolescence. From 2025 until 2050, increasingly, new generations will dictate the rules of the market, a scenario of much uncertainty, since there is no way to predict the behavior of the current generation Alpha in adulthood and, much less, imagine how they will be the consumers of a generation yet to be born, the Future Generation, AGUIAR, M.; CUNHA, O.; PIKMAN, M. Winning over the next billion consumers in Brazil : a guide to growth. Boston, USA: BCG, 2008. 12 p. BARRETO, F.; BOCHI, R.; ABRAMOVICS, P. Mercados pouco explorados : descobrindo a classe C. São Paulo: BCG, 2002. 7 p. BARROS, R.; DIECKMANN, S.; MENDONÇA, R. et al. A nova classe média brasileira: desafios que representa para a formulação de políticas públicas. Brasília: Secretaria de Assuntos Estratégicos da Presidência da República-SAE/PR, 2011. 19 p. BARTON, C.; FROMM, J.; EGAN, C. The millennial consumer : debunking stereotypes. B The Boston Consumting Group, 2012. BRASIL Food Trends 2020. São Paulo, SP: FIESP, Campinas, SP: ITAL, 2010. 173 p. CANADIAN food trends to 2020: a long range consumer outlook. Appendix B: Tomorrow’s consumer generations - 2020. Otawa: Agriculture and Agri-Food Canada, 2005. 113 p. CHANES, L.; HOEFEL, F.; MARTINS, A. G. Brazil briefing : where is the e-commerce market going? Consumer and Shopper Insights, McKinsey&Company, July 2012. 3 p. Disponível em: <http://csi.mckinsey.com/knowledge_by_topic/digital_consumer/ where_is_brazils_ecommerce_market_going>. Acesso em: set. 2012. CONSUMERS of tomorrow insights and observations about generation Z. Cambridge, MA: Grail Research, 2011. 16 p. CONSIDERA, C. M.; PESSOA, S. de A. A distribuição funcional da renda no Brasil : 1959-2009. São Paulo: IBRE/FGV, 2012. CUSTOMERS take control: how the multi-channel shopper is changing the global retail landscape. USA: PriceWaterhouse Coppers, 2011. D’ARPIZIO, C. Luxury goods worldwide market study. 10th. Ed. Boston: Bain & Company/Fondazione Altagamma, 2011. DIGITAL shopper relevancy. Profiting from your customers’ desired all-channel experience. [s.l.]: Capgemini, 2012. 44 p. EATING habits through the generations. [s.l.]: Guelph Food Institute, Feb. 2007. 20 p. 2.5 REFERENCES