Brasil Pack Trends 2020

BrasilPackTrends2020 69 In the current scenario, where such transformations are intensely manifested, innovation becomes an essential competitive strategy for growth and for the long-term survival. Thus, the analysis of trends is highlighted as a fundamental step in the innovation process, because it offers investment alternatives, in accordance with the prospects of attractiveness, viability, risk and return. The Brasil Pack Trends 2020 project aims to be a facilitator in the evaluation phase of innovation process Claire I.G.L. Sarantopoulos Raul Amaral Rego Tiago B. H. Dantas Fiorella B. H. Dantas Sandra B. M. Jaime, Anna Lúcia Mourad Marisa Padula Chapter 3 PACKAGING TRENDS The drivers that influence the package market cause changes in consumption behavior, which acquire a new profile. These changes bring challenges and opportunities for companies across the entire supply chain, since they propitiate the launch of new solutions to meet the new demand and may even lead to the replacement of products categories. SARANTÓPOULOS, C. I. G. L. et al. As tendências de embalagem. In: BRASIL pack trends 2020. Campinas: ITAL, 2012. cap. 3, p. 67-83.