Brasil Pack Trends 2020

Mônika Bergamaschi SAA Secretary Luis Madi ITAL´s General Director In 1998, the CETEA ITAL was already considered as a center of excellence in research, development and innovation in the area of packages, providing essential services for the modernization and growth of companies in this important industrial sector. That same year, CETEA launched a pioneering project for trend analysis, which culminated in the publication of the Brazil Pack Trends 2005 document. Several researchers and experts have spared no effort to analyze market opportunities and challenges for the coming decades. In 2008, a new analysis of package market trends was presented in the form of a chapter in the pioneer Brazil Food Trends 2020 study, conducted by the ITAL and FIESP/Deagro. Since then, a competent team CETEA , c o o r d i na t ed b y r e s e a r che r C l a i r e Sarantopoulos, took on the challenge of dedicating specific focus to a similar survey covering the entire package sector. For 18 months, information was collected on trends and innovations, which have been sorted and consolidated in order to provide a comprehensive view on these issues. The result, in its first edition, is the Brazil Pack Trends 2020 document, which is being launched in this month of October 2012, a new milestone for ITAL. It represents a collective work that only became viable with the valued support of the Secretaria de Agricultura e Abastecimento (Secretariat of Agriculture and Food Supply), APTA, and Plataforma de Inovação Tecnológica do ITAL( ITAL Technological Innovation Platform), with a close partnership with Projeto Embala (Packs Project) and through the support of various sponsors. The Brasil Pack Trends 2020 is our contribution to innovation in companies of this sector and also in all industries that are users of packages. By providing this information to the brazilian market, we aim to fulfill our primary role as a government institution, which is part of a government dedicated to innovation and development. The State of São Paulo Government's 20122015 MultiYear Plan established investments of R$ 127 million for the Geração e Transferência de Conhecimento e Tecnologias para o Agronegócio Program (Generation and Transfer of Knowledge and Technologies for Agribusiness Program), of the Secretaria de Agricultura e Abastecimento (Secretariat of Agriculture and Food Supply). The innovation is, undoubtedly, the lever of the high value added economy and knowledgeintensive, critical ingredient for the development. With no productivity increase, the growth is limited to the quantitative evolution of the workforce. The public sector plays an essential role in the implementation of R&D and to stimulate innovation by the private sector. São Paulo concentrates an expressive park of private companies of knowledge base, which puts São Paulo in a position of leadership in the Southern Hemisphere. R&D infrastructure, with state participation, records an apparatus of technological resources that give wide sustaining to the ambitious purposes of this policy. Initiatives such as Brazil Pack Trends 2020 have the virtue of showing, based on knowledge of the current situation and on indicators of future scenarios, what will be the trends for packages in 2020, guiding the definition of policies for the development of scientific and technological researches that support innovation and serve as a reference for strategic business decisions. The diversity of food, beverages and other products adapted to the lifestyle and the demands of society, and their nutritional, functional and quality for consumption characteristics require inventive increments of the packages sector, which, fortunately, has been effectively and proactively to meet the demands. The breadth of the study, which includes analysis of the market and of convenience factors, such as aesthetics, identity, safety, regulatory, sustainability, ethics, quality and new technologies, it is only possible due to the significant body of knowledge of the Instituto de Tecnologia de Alimentos (Institute of Food Technology), which is a research institution of the Secretaria de Agricultura e Abastecimento do Estado de São Paulo (Secretariat of Agriculture and Food Supply of São Paulo State), linked to the Agência Paulista de Tecnologia dos Agronegócios (São Paulo State Agency for Agribusiness Technology). Professionals are to be congratulated for their excellent work, and also ITAL, by the initiative.