Brasil Pack Trends 2020

BrasilPackTrends2020 70 package trends trends. At the same time, establishes a link between the potential development of new packages and technological solutions available for its completion. To accomplish this goal, this document presents the overall scenario of trends that manifest in the packages sector, built from the information collected from specialized sources, which are analyzed and systematized by a team of experienced market professionals and researchers from the Centro de Tecnologia de Embalagem (Center Packaging Technology) (CETEA) and from the Instituto de Tecnologia de Alimentos (Institute of Food Technology) (ITAL). 3.1 The bases for the definition of package macro trends The purpose of this document is not to predict the future, but to inform the reader about certain news and future possibilities, to stimulate ideas and support competitive strategies for development and use of packages. Bring up existing knowledge and structure it to help to think about the future. The long-term thinking ensures proactive policies and helps shape the future in the direction that we wish to see it established. In implementing the Brasil Pack Trends 2020 project, various reports on trends were studied, with different approaches and purposes. The selection of these studies had as main criterion the reputation and credibility of the enterprize that accomplished the work. Considering several studies that deal with trends at a global level, the team of authors noted that those, in their opinion, will probably have greater representation in the Brazilian market. Therefore, the results presented do not have conclusive character, but aim to enrich the own analysis of enterprises on the technologies issues that may be strategic in the future. In summary, we present some selected documents from the most recent studies conducted in greater depth on the topics covered in Brazil Pack Trends 2020: • Brasil Food Trends 2020 (BRASIL..., 2010): Brasil Food Trends 2020 represents a result of this work done by ITAL, in partnership with the Federation of Industries of the State of São Paulo (FIESP), regarding the packages for food and beverage areas. It contains a specific chapter on the impact of trends on food package sector, which is based on the five macro trends set for the consumption of food and drink: Sensoriality and Pleasure, Healthiness and Wellness, Convenience and Practicity, Reliability and Quality, Sustainability and Ethics. • The Fast Moving Consumer Goods Packaging Market 2012- 2022 (THE FAST..., 2010): elaborated by the Visiongain enterprise, specialized in market research, presents statistics and projections for the packaging market for different countries, including Brazil, covering the Food, Beverage, Health Care and Personal Care segments. • The Future of Packaging – Long-Term Scenarios to 2020 (THE FUTURE..., 2009): published by the renowned Smithers Pira, identifies trends and drivers for the packaging market. It considers different segments in the analysis: Food and Drink, Cosmetics and Healthcare, Industrial and Transport, and Other Consumer Packages. Includes analysis of specific trends for the different packages materials: paper and paperboard, flexible plastic, rigid plastic, metal and glass. • Packaging Solutions Throughout The Supply Chain - Technology, Trends and Future Outlook (BARNETT, 2012): is a study of Business Insights enterprise that highlights the challenges of packaging supply chain for increase innovation and productivity and reduce costs. It analyzes the impact of sustainability policies and new technologies on the packaging industry. It presents several case studies of companies with applications of nano technologies, RFID, waste reduction, etc. • Consumer Packaging Report 2011/12 (REXAM..., 2011): study performed by Rexam presents an overview of the packaging industry, with analysis by regions