Brasil Pack Trends 2020

BrasilPackTrends2020 82 package trends 3.7 SAFETY AND REGULATORY ISSUES Reuse & Recycling: encouraging the use of recycled materials reduces the consumption of natural resources and is generally associated with lower energy consumption and emissions. The reuse of packages increases its durability and also amortizes its environmental cost. Waste Management & Reverse Logistics: the National Policy of Solid Waste (NPSW) establishes a shared responsibility between manufacturers, importers, consumers and public authorities in the proper disposal of waste generated. The waste generated must have chains of destination and/or reusing established and economically viable. Credibility & Ethics: environmental marketing supportted by internationally proven metrics is a powerful tool for consumer information. Credibility has been attested by the use of standardized environmental labels and declarations and also by certifications avoiding the Greenwashing. Food safety is a topic that is of interest on all consumers, regardless of purchasing power. In a globalized world, where communication and media are privileged and information flows at great speed, the dissemination of news and information about food safety, whether correct or not, affects millions of consumers, making them more attentive, demanding and informed. The current consumers want to rely on a certain brand and product and want to be sure and confident that they are getting a quality product and that the consumption of this product will not cause any health problems in the short or long term. The package is crucial to ensure the safety, quality and reliability of food products, while maintaining the desired shelf life, the correct transportation and sales, informing consumers about the safety and nutritional value of the product, the date of manufacture or expiration date, the location of the food manufacturer and instructing on how to prepare the food. In this context, the package cannot be a source of chemical, physical or microbiological contamination of the food. The chemical composition of the package is critical to consumers’ safety. The substances which are part of the package composition must have the toxicity and potential , risk of migration into foods studied, so that the consumers’ exposure to such substances can be evaluated and their risk known and controlled. Laws based on risk and consumer exposure to these substances were and are designed to control chemical and toxicological contamination of packages and protect the health of consumers. The physical and microbiological contamination is mainly related to processing, handling and storage, and must be controlled by process safety management systems and quality certifications. Sophisticated analytical techniques and