Brasil Pack Trends 2020

BrasilPackTrends2020 89 convenience and simpl icity TABLE 4.1 Convenience and simplicity – Developments and Contributions to Packages Unfolding of the macro trends Package contributions Functionality on focus Ease of opening Ease of handling, eliminates the use of accessories, functional for people with physical disabilities Resealing Progressive consumption, waste reduction Simple to use Ease of consumption and removal of the product, single portions Preservation of components and active ingredients Maintenance of active ingredients, nutritional and functional properties of the product Ease of disposal Crushing for disposal, minimization of waste volume Visibility Product appeal, highlighted brand The package and the market segmentation Microwave preparation Convenient preparation, time saving, preparation and consumption from the package, preservation of product’s sensorial characteristics On-the-go consumption and portability Consumption on-the-go, mealtime fragmentation, time saving, ease of transportation, meal organization Interaction Involvement and customer’s brand loyalty, access to product information, personalization Simplicity and ease of information Reduction of material consumption, brand and product ease of identification, free of complications and exaggerations Portions Adaptation to changes on social, life-style and nutritional needs, association with lower cost, waste reduction, ease of meal preparation