Brasil Pack Trends 2020

Presentation In the next decade, the package industry will become increasingly important for the consumer goods industries. With the market changing and continuously growing, the package will stand out as an innovative component for products like food, pharmaceuticals, cosmetics, toiletries and cleaners, among others. The packaging system will be an essential part of efficient and sustainable processes, to guarantee quality and safety for consumers. The studies for monitoring package trends will represent, increasingly, a strategic factor for business competitiveness, due to its ability to open opportunities and indicates challenges and promising alternatives of investment. Therefore, in the fulfillment of the public service of ITAL, Brazil Pack Trends 2020 was designed to provide this type of information to the productive sector, for free, as a tool to support the process of innovation in companies. The Brazil Pack Trends 2020 continues a series of studies of ITAL 2020, originated from the pioneering work Brazil Food Trends 2020, held in partnership with Fiesp in 2010. Brazil Pack Trends 2020 follows the same structure and methodology established previously. It is a basic document which organizes various technical and scientifical papers on trends, consolidates data from expert sources, public and private, and includes previously unpublished analyzes of CETEA researchers with extensive experience in package technology. Given the complexity of the issues covered, the study faces a limitation on the ability to see the whole range of relevant variables. However, based on the method adopted, the study offers an organized framework that allows an overview and outlook of the major areas of innovation in packaging. The study also represents a systemic framework of reference that allows continuous updates in order to keep it in line with changes in the industry. The structure of the work covers, initially, chapters on the packaging industry in Brazil and the world, an analysis of influencing factors (drivers) of the consumer goods market and a brief description of the classification method of trends. Then, devotes specific chapters to each of the macro trends ident ified in Braz i l Pack Trends 2020: "Convenience and Simplicity", "Aesthetics and Identity" and "Quality and New Technologies", which are more related to product innovations; and "Sustainability and Ethics "and" Safety and Regulatory Issues", which keep a closer relationship with production processes and management systems. The Brazil Pack Trends 2020 team sees a promising future for the packaging industry in Brazil, which will, necessarily, pass by the increase of the technological innovation. In this direction, aims to, in fact, contribute to the development of our society. Brasil Pack Trends 2020 Team