Brasil Pack Trends 2020

BrasilPackTrends2020 91 convenience and simpl icity As well as ease of opening, many consumers still desire being able to reseal the package. This is an important aspect in package development, as it can reduce loss of product and increase the usage time of the package material during the progressive consumption (BARNETT, 2010). There are presently several examples of packages with this characteristic, mainly those destined for drinks, like water and isotonic drinks. This characteristic is present in packages for foods, such as cans and pouches with zipper. There are even more examples in which this function can be implemented, like the Clear Lam Packaging thermoformed tray, with an opening and closing system which allows partial consumption of the product (Picture 4.5). Another example is the Amcor ReClose package, for meat and dairy products. Besides the resealing convenience, it has a higher resistance to wear and tear, and assists in maintaining the freshness of the product, minimizing its contact with the environment (Picture 4.6). Resealing systems can be found even in packages where the consumer would never have thought, like the battery blister used by Contour (Picture 4.7). Another example of resealing linked to the convenience of the product use is Wetbone’s package of water for dogs; this package is a pouch with a larger upper area where the animal can consume the product (Picture 4.8). PICTURE 4.5 Resealable plastic tray Source: Press Release PICTURE 4.6 Resealable flexible packages PICTURE 4.7 Resealable systems in blisters Source: Press Release PICTURE 4.8 Resealable pouches Source: Press Release Source: Press Release Resealing