Brasil Pack Trends 2020

BrasilPackTrends2020 92 convenience and simpl icity Taking into consideration the rhythm of consumer’s lives, many food and drink companies are searching to add practical benefits to packages focusing on the moment of consumption, minimizing the use of cups, cutlery and other utensils. Recently, Orville Redenbacher’s, a ConAgra Foods brand, released a microwave popcorn package, with no need of traditional bowls, as the package takes this very format at the end of preparation (Picture 4.9). Besides, the package allows you to see the corn popping and has a wide opening to share the product with many people. PICTURE 4.9 Package for product preparation and consumption Source: Press Release Attending to the modern consumer demands, which needs convenient products and packages, quickly made, but without giving up of consuming fresh and tasty products, Kraft Foods launched the Fresh Take line. Fresh Take consists of a ready- made mix of cheese and breadcrumbs, to be used to enhance chicken, meat or fish dishes. Besides its attractive appearance, the package is a pouch, in which the ingredients are kept separated in two compartments by a seal; the pouch itself contains instructions on how to use and can be used to mix these ingredients by simply tearing the central seal (Picture 4.10). The Swedish company OneCafe offers a fresh filter coffee, with superior quality, brought from Uganda, in a sachet package that is individual and easy to open and discard. The package can be fixed to the side of the cup where the coffee will be consumed, allowing the sachet to later be placed back inside of it, avoiding spillage (Picture 4.11). Another example is the Tstix package, for soluble drinks such as teas and coffees. It is made in the form of a stick, with perforations allowing the flowing of hot water and the dilution of the product, still serving for the homogenization, substituting the spoon (Picture 4.11). PICTURE 4.10 Package with multiple ingredients Source: Press Release For those who think about the glass packaging industry as something stationary, with no room for innovation, Owens-Illinois, in conjunction with a local retail network in the United States, developed the Simplicity of Use