Brasil Pack Trends 2020

BrasilPackTrends2020 96 convenience and simpl icity “See it to believe it” PICTURE 4.19 Ease of product visualization Source: Press Release PICTURE 4.20 Anti-fog package Source: Press Release One of the many ways of functional design is the package that allows visualization of the product. An example of this, in the English market, was the use of clear plastic packages for ready-made soups. Traditionally, ready-made soups were dry and sold in sachets or cans, with the advantage of a long shelf life. More recently, clear plastic packages (Picture 4.19) have taken the lead, allowing the consumer a clear view of what he will eat, making appearance an important factor in choosing a brand and a product (HILL 2010). This function can also be observed in Cryovac’s Mirabella fresh meat packages (Picture 4.20). The system is made of two films: one used for tray sealing, with anti- fogging and high oxygen barrier properties; and another internal film, that besides avoiding the meat contacting the seal, has a high permeability to oxygen, avoiding the darkening of the meat, as it keeps a high concentration of oxygen in the modified atmosphere inside of the package. At the final step of its lifecycle, packages must be easy to dispose and, moreover, in a way that is best for the environment. This characteristic can influence the consumer in the purchase decision, given the increase in recycling and the need to reduce household waste volumes (HILL, 2010). Many current consumers are aware of how likely packages are to be recycled, showing a pattern in the consumer’s point of view (DODDS, 2008). Already on the market, an example that focuses on disposal and recycling is Crystal mineral water, from Coca-Cola. It comes in an Eco bottle (Picture 4.18), that, besides its material reduction appeal (20% less PET than previous bottles) and using PlantBottle technology (with up to 30% of the main materials from sugar cane), it boasts a 37% reduction of its initial volume after its twisting. PICTURE 4.18 Packages with a reduced discard volume Ease of disposal and recycling Source: Press Release