Brasil Pack Trends 2020

BrasilPackTrends2020 99 convenience and simpl icity On-the-go consumption Among the many factors that drive trends, a diminishing in family size and a change in lifestyle has been observed. People are more and more looking for quick meals, compensating for this in a way by spreading meals throughout the day. Despite from some cultural variation, generally consumers are tending to commute longer distances and to fill their free time with more and different kinds of leisure activities (BLAKE, 2006). To keep up with this demand, on-the-go packages came about. Such packages need to be compact, easy to open, and in some cases be able to be reclosed, so that the entire product doesn’t have to be consumed at once. The drinks industry must also be prepared for on-the-go consumption. Although packages for this product are inherently transportable, there are options which allow better convenience, offering packages less likely to break and easy to consume (ANNETTE, 2008). An example of this is Hardy’s Shuttles wine package (Picture 4.26), containing a single portion for consumption, 187 ml, in a glass bottle closed by an acrylic cup. Twisting the top, the bottle is opened and the cup is freed for consumption. Other examples, as an alternative for glass, are the bottling of alcoholic drinks in composite (Picture 4.26) and metallic packages. On-the-go consumption paired with the possibility of split consumption can be seen in Frappuccino glass bottles (Picture 4.27) from Starbucks Coffee. This bottle also has the sustainability appeal, as the consumer reuses the package, and the association of glass with products of higher quality. PICTURE 4.26 Sophisticated drinks for on-the-go consumption Source: Press Release PICTURE 4.27 Packages for on-the-go consumption with sustainable appeal on reuse Source: Press Release