34 / 231
Brasil
PackTrends
2020
34
packaging market: world and Brazil
Table 1.55
Personal care industry:
Number of companies by region
Companies geographic distribution
Region
Quantity of companies
North
25
Center-West
126
Northeast
139
Southeast
1,047
South
322
Brazil
1,659
Source: ABHIPEC (2011b, 9 p.)
Analysis of the balance of trade of personal care
products in the last ten years shows an accumulated
growth of 293.5% in exports between 2002 and
2011, and imports increasing by 340.9% in the same
period. The sector’s trade deficit, which reached US$
163.1 million in 1997, reduced in subsequent years,
dropping to US$ 8 million in 2001 and, from 2002,
became a surplus. In 2009 the surplus fell to US$ 131
million, a decrease of 27.8% over 2008, reflecting the
appreciation of the Brazilian money, which resulted in a
US$ 126 million deficit in 2011 (
Table 1.56
).
Regarding the global market for personal care,
Brazil ranks third. It is first in perfumes and deodorants;
second in hair care products, oral hygiene products,
male, child, sunscreen; third in cosmetics; fourth in
depilatories; and fifth in skin care (
Table 1.57
).
Table 1.56
Personal care industry: balance of trade (2002-2011)
BALANCE OF TRADE – PERSONAL CARE MARKET
Year
Imports
US$ million
% Growth
Exports
US$ million
% Growth
Balance
2002
152
-23.7
203
5.9
13.2
2003
150
-1.3
244
20.3
24.9
2004
157
4.4
332
36.1
33.8
2005
212
35
408
22.8
44.9
2006
295
39.2
489
19.9
46.5
2007
373
26.8
537
10.0
40.0
2008
466
24.7
648
20.5
25.0
2009
456
-2.1
588
-9.3
25.3
2010
697
52.7
693
18.0
20.2
2011
880
26.3
754
8.7
29.8
% Average growth
last ten years
16.0
14.7
Source: ABHIPEC (2011b, 9 p.)