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Brasil
PackTrends
2020
112
aesthetics and identity
FIGURE 5.1
Premium packages - drinks
Source: Press Release
Another product showing this premium tendency
came from
Bling Drinks
H2O, which developed a glass
package for water, decorated with Swarovski crystals
(Figure 5.2). The glass package, besides transmitting
sophistication and luxury, drove characteristics or
authenticity and prestige for the brand.
FIGURE 5.2
Premium packages - drinks
Source: Press Release
Beauty is one of the areas which is growing the
most in the Brazilian luxury market, especially the
fragrance and cosmetic sectors. The package for
Gold
Rush
enamel from Models Own, coated in gold and
incrusted with 1,118 diamonds, is sold in Jewellers
(Figure 5.3). In this same line, DKNY created a perfume
vial for US$1 million, sculpted in 14 carat gold, with
more than 2,900 precious stones forming the New York
skyline (O VALOR..., 2011) (Figure 5.3).
FIGURE 5.3
Premium packages - cosmetics
Source: Press Release
Shiseido, the largest cosmetics company in
Japan, celebrated 30 years in the line of
Cle de Peau
Beauté
products last august, by putting three 50g pots
of
La Crème
on sale, for a measly 1,050,000.00 Yen
each, that’s more than US$ 13 thousand (Figure 5.4).
In Brazil, the line Make B. from O Boticário,
presents products with an exquisite design and practical
solutions. The highlight is the
Swarovski
crystal put in
each package, associated with the contrast between the
black color and the holographic effects (Figure 5.4).
FIGURE 5.4
Premium packages - cosmetics
Source: Press Release