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Brasil
PackTrends
2020
109
In recent years, consumption in Brazil
has changed. We still face disparities in income
concentration, but, on the other hand, we have a
growth in the number of people in the A and C classes,
with more expression in class C which is moving the
consumption. Besides this, we can mention other
factors that will influence consumption in the next
years, such as more young childless couples, people
living alone, third age consumers, the advancement of
women in the technology and work market, or social
networks. Today, we live in what could be called the
“second screen phenomenon”, defined by the habit of
watching TV and surfing the internet simultaneously, in
other words, consuming TV socially and sharing with an
audience on social networks.
Fiorella B. H. Dantas
Sandra B. M. Jaime
Chapter 5
AESTHETICS AND IDENTITY
We are facing a new challenge. Consumption will be influenced
by many factors over the coming years, all having the “modern
consumer”, with his wider conscience, demand levels and constant
search for information that will help the purchase decision, as
the focus. This is why it is necessary to see the consumer as a
complete human being, with needs, desires and feelings, in search
of an objective gratification which positively meets his demands
and also subject to emotional development.
DANTAS, F. B. H.; JAIME, S. B. M. Estética e identidade. In: BRASIL pack trends 2020. Campinas: ITAL, 2012. cap. 5, p. 107-137.