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convenience and simplicity
PICTURE 4.44
Sushi kit
Source: Press Release
Individual portions can also be used as a convenient
way to benefit the consumer’s health (BLAKE, 2006) and
the package can be a tool for this. The company Protica,
specialized in nutraceutic research and innovation,
offers many products in individual portions, like high
absorption proteins in the form of drinks and jellies
(Picture 4.45). The portioning can also be carried out in
terms of calories, like, for example, the “100 calories”
line from Mabel (Picture 4.46).
Another area where individual portions are
relevant is the third age consumers’ market. Japanese
company QP Corp developed individual portion products
keeping this group in mind: soft foods, easy to chew
and swallow, nutritionally adequate, with easy to read
information and, in terms of convenience, apart from
portioning, are foods ready for consumption after simply
heating (ANNETTE, 2008).
In the kids’ market, packages are attractive, fun
and, in general, have a health appeal like, for example,
Foodles from Crunch Pak in partnership with Disney.
This product comes in an individual portion, with
many compartments, mixing products such as fruits,
vegetables, cheeses, yoghurts and cereals (Picture
4.47). There are also innovations in baby food. Plum
Organics, apart from innovation in individual portions
packaged in pouches, developed a system for direct
consumption from the package, simply needing to
directly attach a small spoon at the opening of the
pouch (Picture 4.48).
PICTURE 4.45
Nutraceutics in individual portions
Source: Press Release
PICTURE 4.46
Calories portioning
Source: Press Release
PICTURE 4.47
Individual portion with a
healthy appeal
Source: Press Release