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Brasil
PackTrends
2020
105
convenience and simplicity
PICTURE 4.41
Private brands – simplicity of
information
Source: Press Release
PICTURE 4.42
Simplicity of information – original
package (above) and new package
(below)
Source: Press Release
The increase in the number of single person
households and a more complex urban life has created a
demand for products in individual portions (RAITHAHTA,
2009), especially with food. Besides the association
with the minor expenditure at the purchase, this type of
package allows for varied choice in houses where there
is more than one person, i.e., each individual, or each
consumer in the residence, can choose their own meal
(RAITHATHA, 2009).
Uncle Ben’s developed a meal kit (Picture 4.43),
released on the German market, which includes rice and
sauce in different parts of the package, which simply
needs to be heated in the microwave before consumption.
Yutaka’s Sushi Kit is another example of a
single portion meal (Picture 4.44). The kit has all
the ingredients needed to make sushi, in individual
packages: miso sauce, ginger, soy sauce, horseradish,
nori, rice and sesame. Moreover, it contains utensils for
consumption.
PICTURE 4.43
Individual meal
Source: Press Release
Individual portions