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Brasil
PackTrends
2020
100
convenience and simplicity
Icons of packaging items easily associated with
on-the-go consumption are caps used in sports drinks.
There are already many products on the market but it
is possible to find some innovations, like the Powerade
silicon valve cap, from Coca-Cola (Picture 4.28).
Besides showing a form which allows usage during sports
practice and a label which allows you to see how much
is left, the cap shows other qualities making it stand out
from the crowd: flip-top opening with more than 180
degrees, flux valve, double tamper-proof system and a
sealing system which eliminates the aluminum seal for
hot filling systems. The cap can be opened and closed
with only one hand.
PICTURE 4.28
Packages for on-the-go
consumption
Source: Press Release
Still regarding the on-the-go consumption, there
are collapsible packages, not only after consumption,
with the appeal of sustainability by discard volumes
reduction and also having the product transported in its
most compact form possible. As an example, we have
the Accordian Package project of a foldable package
(YANKO DESIGN, 2012). Made for dry products, like
soups, the collapsible package containing the product
can be extended to the addition of water and the
consumption of the product directly from the package
(Picture 4.29). Another interesting project is Coffree,
a sachet which transforms itself into a cup, by simply
adding hot water; the tab containing the instructions
works as a handle (Picture 4.29).
PICTURE 4.29
Portable packages
Source: Press Release
In Brazil, there are already many items for on-
the-go consumption, like the Pocket Polenguinho
cheese, in an easy-open pack containing two pieces of
the product. Also, there is the Fast line from Nestlé,
for dairy drinks, with a strong appeal to on-the-go
consumption, “any time, any place”. They also had an
excellent development in interaction with the consumer
through their website, with music and games, as well
as mobile apps with information about their products.