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Brasil
PackTrends
2020
99
convenience and simplicity
On-the-go consumption
Among the many factors that drive trends, a
diminishing in family size and a change in lifestyle has
been observed. People are more and more looking for
quick meals, compensating for this in a way by spreading
meals throughout the day. Despite from some cultural
variation, generally consumers are tending to commute
longer distances and to fill their free time with more
and different kinds of leisure activities (BLAKE, 2006).
To keep up with this demand, on-the-go packages came
about. Such packages need to be compact, easy to
open, and in some cases be able to be reclosed, so
that the entire product doesn’t have to be consumed
at once.
The drinks industry must also be prepared for
on-the-go consumption. Although packages for this
product are inherently transportable, there are options
which allow better convenience, offering packages less
likely to break and easy to consume (ANNETTE, 2008).
An example of this is Hardy’s Shuttles wine
package (Picture 4.26), containing a single portion for
consumption, 187 ml, in a glass bottle closed by an
acrylic cup. Twisting the top, the bottle is opened and
the cup is freed for consumption. Other examples, as an
alternative for glass, are the bottling of alcoholic drinks
in composite (Picture 4.26) and metallic packages.
On-the-go consumption paired with the possibility
of split consumption can be seen in Frappuccino
glass bottles (Picture 4.27) from Starbucks Coffee.
This bottle also has the sustainability appeal, as the
consumer reuses the package, and the association of
glass with products of higher quality.
PICTURE 4.26
Sophisticated drinks for on-the-go
consumption
Source: Press Release
PICTURE 4.27
Packages for on-the-go
consumption with sustainable
appeal on reuse
Source: Press Release