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Brasil
PackTrends
2020
103
convenience and simplicity
that the consumer fills out with a message and other
information and sends as a present.
And for kids, the WarHeads Double Drops bubble
package (Figure 4.38), which comes in two flavors, the
product may be consumed separately or mixed.
On the subject of entertainment, the package can be
used as a tool of many possibilities. It’s nothing new as it’s
been a good while that this concept is used, like in cereal
and jelly packages, and was aimed at the kids market.
However, new technologies, including internet, cell phones,
tablets and other devices, allow a higher level of interaction.
It’s possible to create personalized labels on websites, like
with Pringle’s chips or Jones Soda (Picture 4.39).
PICTURE 4.35
Information in Braille
Source: Press Release
PICTURE 4.36
Examples of
two-dimensional codes
Source: Press Release
PICTURE 4.37
Package to be mailed
Source: Press Release
PICTURE 4.38
Interactive package aimed at kids
Source: Press Release
PICTURE 4.39
Label personalized with the cover
of this document
Source: Press Release